Nashville, Tenn. – Dani Holland, Program Director, for WALS-FM, Peru, Illinois, has been selected as the recipient of the 2024 Steve Ferguson CRS Scholarship. Holland was chosen by a panel of country radio programmers and other industry professionals. She will receive a paid registration to attend the 2024 Country Radio Seminar, February 28-March 1, 2024, in Nashville.

Dani Holland has been with WALS for 8 years but began her career at just 15 years old in Kewanee, Illinois learning production and all things radio. Working her way into a full-time position at WALS, Holland was ultimately tapped for the morning show, where she’s been ever since as the popular host of WALS Mornings With Dani.

“This will be my first CRS! I was so excited when I got the call that I won the Steve Ferguson Memorial Scholarship this year! I look forward to meeting all the Music Row promoters that I chat with each week and learning firsthand from other radio talent.”

Spearheaded by Nashville’s GrassRoots Promotion, the annual scholarship was established to honor the enduring legacy of longtime WTHO (Thomson, Ga.) PD Steve Ferguson, who passed away in 2018. In announcing the selection of the 2024 recipient, the review committee noted that “After receiving a number of quality applications this year, the decision making process was a challenge but ultimately, the judging panel unanimously agreed that as a young program director, Dani Holland, embodies many of the qualities of the man after which this scholarship was named…our dear friend Steve Ferguson. Her commitment to her community, her love of music and her passion for radio were evident. Looking forward to seeing her at her first CRS at the end of February.”